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Marketing Director (Food/CPG Required)

Mid Atlantic, US

Your Opportunity

This position is accountable for the overall direction, strategy and execution for the marketing of a major brand. It will develop and manage advertising and promotion strategies by utilizing creative and effective media plans and proper management of agency relationships. This position will lead overall brand strategy, brand planning, creative development, brand programming, and media strategy while working with internal departments and external creative and media agencies.

Core Responsibilities

Brand Management
  • Sets annual marketing objectives, strategies, tactics and measures.
  • Analyzes consumer and market trends to address business opportunities and issues.
  • Develops category strategy, and performs ongoing business analysis to drive the performance of the brand.
  • Leads a wide variety of functional areas to develop and manage marketing objectives, strategies, and tactics.
  • Manages marketing mix elements and other business-building initiatives.
  • Manages brand budget, and is responsible for cost implications of all marketing projects.
  • Ensures Legal approval of all documents, contracts, and materials that touch external stakeholders.
  • Leads market and competitive analyses, leveraging syndicated and proprietary data.
  • Participates in sales presentations and customer meetings.
Advertising and Promotion Management
  • Manages agency relationships and leads the preparation for internal and external brand presentations.
  • Develops and implements an integrated brand image and message throughout all advertising, packaging, and promotional efforts.
  • Evaluates creative advertising and promotions, ensuring the most motivating communication reaches target consumers.
  • Develops effective and efficient media plans with the media agency to reach target consumers.
Innovation Management
  • Leads the product commercialization process, identifying consumer insight, creating the product proposition, and assessing the market potential for each new idea.
  • Works within a cross-functional team, leading marketing efforts.
  • Partners with other functional areas to quickly bring viable new products to market.
  • Identifies opportunities for growth and cost improvement and is responsible for line extensions.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
  • Bachelor’s degree (B.A.) from a regionally accredited four-year college or university in Marketing or related field and 10+ years marketing experience; required.
  • MBA in Marketing or related field, preferred.
  • Senior level marketing experience with Consumer Packaged Goods in meat/food related categories, preferred.
  • Strong written, verbal communication and presentation skills; ability to present and discuss strategies in a manner that establishes rapport, persuades others, and establishes understanding for various audiences.
  • Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
  • Ability to prioritize projects and produce high quality and quantity output that adds value to the company.
  • Self-motivated with strong sense of accountability, initiative, and the ability to work collaboratively to attain results that meet the business needs
  • Strong quantitative and analytical skills.
  • Proficient with syndicated data.
  • Ability to work well with others in fast paced, dynamic environment.
  • Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
  • Ability to travel up to 50% of the time.

Supervisory Responsibilities

  • Carries out managerial and supervisory responsibilities in accordance with the organization's policies and applicable laws.
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
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